Handout D: Business and Advertising in the Gilded Age

Directions:

For each of the following advertisements, answer the following questions:

1. What images do you see?
2. What symbolism does the artist employ?
3. What is being sold?
4. . How is the advertisement trying to make a connection to some desirable attribute in order to persuade a consumer to buy the product?

Wesson Oil, 1919

 

Pierce-Arrow, 1911

 

Cream of Wheat, 1917

 

Waterman Fountain Pen, 1909

 

Coca-Cola, 1910

 

Sargent Hardware, 1911