E LessonMedia Literacy, Constructing Messages & Audience Analysis
Guide students to identify and describe techniques used in constructing media messages.

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Our 1960 Televised Presidential Debates lesson analyzes the 1960 televised presidential debates between U.S. Senator John F. Kennedy and Vice President Richard Nixon. Through the lesson, students will compare the 1960 debates with modern presidential media advertisements and assess the role that media plays in shaping the public's view of presidential elections.
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