Exploring Emotions in Presidential Elections with Heather Yates | BRI Scholar Talks

What role do emotions play in presidential campaigns and elections? In this episode of Scholar Talks, Heather Yates, Professor of Political Science at the University of Central Arkansas and author of The Politics of Emotions: Candidates and Choices, joins BRI Senior Fellow Tony Williams to explore how emotions shape modern elections.

This episode delves into why campaigns have become more emotional, the influence of media and social media, and key emotional drivers in elections from 2004 to 2016. Heather Yates explains how emotions can complement rational decision-making and what this means for the health of American politics and civil society.